Programa Summit

26th, October 2011
19.00-20.30h WELCOME AND COCKTAIL (By invitation)


27th, October 2011
09.00-09.30h INAUGURATION OF THE INTERNATIONAL CRUISE SUMMIT
• Enrique Ruiz de Lera, Global Head of Marketing  and Branding TURESPAÑA
• Fernando González Laxe, President SPANISH STATE PORTS
• Angeles Alarcó, Director of Tourism MADRID GOVERNMENT
• Javier Oyarzabal, Coordinator of economic affairs MADRID CITY COUNCIL
• Tim Marking, Secretary General EUROPEAN CRUISE COUNCIL

09.30-09.45h SESSION 1 - SEARCHING FOR THE NEW CRUISE DESTINATION
Introduction • Carlos Buqueras, Director. Business Development Div PORT EVERGLADES. Representing FCCA and CLIA Cruise 3sixty.
Situation of Worldwide Cruise itineraries. Mediterranean, Atlantic, North Europe, Caribbean, Asia, emerging markets.
09.45-11.15h Discussion
Moderator • Dan Askin, News Editor CRUISECRITIC.COM
• Neil Palomba, Corporate Operating Officer COO. MSC CROCIERE
• Francis Riley, Vice President & General Manager NORWEGIAN CRUISE LINE
• Philip Ordever, Vice President Sales & Marketing CRYSTAL CRUISES
• Ignacio Aguilera, VP & General Manager Intl Markets, Strategy PULLMANTUR
• William Gibbons, Director PSA. UK
• Mark Robinson, Managing Director INTERCRUISES
• Carla Salvadó, Marketing and Cruise Director PORT OF BARCELONA
• Tim Marking, Secretary General EUROPEAN CRUISE COUNCIL

11.15-11.45h COFFEE BREAK

11.45-12.15h INTRODUCING “SPANISH CRUISE ASSOCIATION”

12.15-12.30h SESSION 2 - ECONOMIC IMPACT AND BUSINESS OPPORTUNITIES
Introduction • Peter Wild, Managing Director GP WILD INTL
What actually is the economic impact of the international cruise industry?
12.30-14.00h Discussion
Moderator • Andres Mira, Managing Director CRUISESNEWS MEDIA GROUP
• Carla Salvadó, Senior VP MEDCRUISE
• Bo Larsen, Director CRUISE BALTIC
• Jens Chr. Skrede, Managing Director CRUISE EUROPE
• Sebastian Camps, Managing Director MALAGAPORT
• Luís Carlos López Pastor, Cruise area Manager ALICANTE PORT AUTHORITY
• Josep Antón Rojas, Promotion Director BARCELONA TOURISM
• Manuel Butler, Councellor for Tourism SPANISH EMBASSY BERLIN
• Ricardo Fernandez de la Puente, Deputy Minister of TOURISM OF THE CANARY ISLANDS
• Gregorio Serrano, Tourism Councillor of the SEVILLE CITY COUNCIL

14.00-15.30h COCKTAIL-LUNCH

15.30-15.45h SESSION 3 - DESTINATION, PORT, SHIP OWNER. IDEAL PROMOTION.
Introduction • Luis de Carvalho, CEO CONSULT DC
Why do ship owners choose a destination? What can destinations and ports do for a more effective promotion? What do passengers look for in a town when they call? How does the destination benefit from the arrival of a Cruise vessel?
15.45-17.30h Discussion
Moderator • Luis de Carvalho, CEO CONSULT DC
• Tine Nathalie Oelmann, Director. Port Operations, Shorex & Handling TUI CRUISES
• Eduardo López-Puertas, VicePresident Port Operations, Shore services PULLMANTUR
• Erling Frydenberg, VicePresident Hotel Operations SEADREAM YACHT CLUB
• Grant Laversuch, Operations Director SAGA CRUISES
• Luigi Pastena, Port Captain. Itinerary Strategy MSC CROCIERE
• Mario Sennacheribbo, CEO BC TOURS & SHIPPING

17.30-18.00h COFFEE BREAK

18.00-19.30h Discussion (Cont.)


28th, October 2011