Provisional programme (Subject to change)

• Challenges of the cruise industry

• Safety in the industry, review of procedures and safeguards to remain the safest tourist industry

• Itineraries, the map of new demand, review of pricing policy, industry profitability and on-board spending

• Creation of cruise destinations. Keys to greater competitiveness

• Relationship between Ports and Destinations. The role of each

• The offer from tourist destinations. What are Cruise Lines looking for?, passenger desires, What are destinations offering?

• Image of Spain as a destination for cruise ships: How does the industry really look, What do we need to improve?

• Segments of the industry on the rise: Premium and Luxury Cruises

• The Iberian Peninsula, a common focal point for the itineraries in the Mediterranean and the Atlantic

• Behavior of cruise passengers: how they take decisions

• Sale of the cruise product, the role of agencies and the growth of online

• Relationship between Cruise companies and distribution channels

• The industry and its relationship to Social Networks and 2.0.

• Cruise Terminals

• Logistics and procurement in a cruise line

• Economic impact of the cruise industry

• Marketing and Communications

• Crew recruitment

See the full programmes of previous editions

Issues addressed in the last three years:

ICS 2014

Madrid

12th & 13th November 2014

11th NOVEMBER

 

20:00 - 21:00 WELCOME COCKTAIL HOTEL MELIA MADRID • By invitation - Speakers, sponsors and press

 

​SPONSORED BY

 

 

 

12th NOVEMBER

 

09:00 - 09:30 INAUGURATION OF THE INTERNATIONAL CRUISE SUMMIT 2014

 • Pedro Corral Corral, Arts, Sports and Tourism Councillor MADRID CITY COUNCIL

 

09:30 - 09:35 Intro • Luis De Carvalho

 

09:35 - 10:00 Presentation: CRUISE INDUSTRY INTRODUCTION SPEECH

 

10:00 - 11:30 Session 1: CRUISE NOWADAYS: WHERE ARE WE, WHERE WE WANT TO BE

 • Moderator: Mark Robinson, Managing Director INTERCRUISES SHORESIDE & PORT SERVICES

 • Bob Dixon, General Manager - EMEA Sales CUNARD & P&O CRUISES

 • Helen Caron, Managing Director THOMSON CRUISES - ISLAND CRUISES

 • Philip Ordever, VP International Sales & marketing CRYSTAL CRUISES

 • Carla Salvadó, President MEDCRUISE

 • Captain Michael McCarthy, Chairman CRUISE EUROPE

 • Adam Sharp, Manager, Port Operations & Guest Port Services - UK, Northern Europe & Middle East RCL CRUISES LTD

 

11:30 -12:00 Coffee break

​SPONSORED BY

 

 

12:00 - 12:30 Interview to Gianni Onorato, CEO MSC CRUISES by Virginia López Valiente, Managing Director CRUISESNEWS MEDIA GROUP

 

12:30 - 12:45 Presentation: PORTS AND DESTINATIONS: MARQUEE VS BOUTIQUE

 • Claudius Docekal, Director Deployment, Destinations & Charter Sales AZAMARA CLUB CRUISES

 

12:45 - 14:00 Session 2: PORTS AND DESTINATIONS: MARQUEE VS BOUTIQUE

 • Moderator: Tony Peisley, Director A.R.PEISLEY CRUISE ANALYSTS INTERNATIONAL LTD

 • Claudius Docekal, Director Deployment, Destinations & Charter Sales AZAMARA CLUB CRUISES

 • Thomas Rucht, Head of Port Operations TUI CRUISES

 • Emanuele Broccoli, Manager Shore Excursions PULLMANTUR

 • Jacqui Nobile, Port & Shore Excursion Operations Manager THOMSON CRUISES AND ISLAND CRUISES

 • Maria Cano, Cruise Manager PORTS DE LA GENERALITAT

 • Deborah Vega, Product Manager Mediterranean INTERCRUISES SHORESIDE & PORT SERVICES

 • Gloria Frau, Cruise Manager - Port of Bilbao COSTA VERDE CRUISE (A Coruña, Bilbao, Gijón, Santander)

 

14:00 - 15:30 Lunch

​SPONSORED BY

 

 

15:30 - 16:00 Presentation: THE GERMAN MARKET - SOURCE AND DESTINATION SUCCESS

 • Alexander Napp, Managing Director PWL PORT SERVICES

 • Oliver P. Mueller, Editor in Chief KOEHLERS CRUISE GUIDE (KOEHLERS GUIDE KREUZFAHRT)

 

16:00 - 16:30 Presentation: EVOLUTION OF RCL. FLEET AND OPERATIONS CHALLENGES

 • Adam Sharp, Manager, Port Operations & Guest Port Services - UK, Northern Europe & Middle East RCL CRUISES LTD

 

16:30 - 17:00 Presentation: PORT DEVELOPMENT ON A DESTINATION: MIDDLE ATLANTIC - TENERIFE

 • Airam Diaz, Commercial Mgr. PORT OF TENERIFE

 

17:00 - 17:30 Coffee break

​SPONSORED BY

 

 

 17:30 - 19:00 Session 3: DIVERSIFICATION OF CRUISE LINE LOGISTICS & OPERATIONS

 • Moderator: Grenville Cartledge, Managing Director FOUR GOLD

 • Alessandro Carollo, Mgr Port Operations ROYAL CARIBBEAN, AZAMARA CLUB CRUISES & CELEBRITY CRUISES

 • Kay-Uwe Maross, Senior Manager Destination Development AIDA CRUISES

 • Javier Sanchez, Ports, Ground & Cruise Operations Manager PULLMANTUR

 • Helena Gomes Fernandes, Head of the Commercial, Marketing and Cooperation Department PORT OF LEIXOES

 • Airam Diaz, Commercial Mgr. PORT OF TENERIFE

 • Alexander Napp, Managing Director PWL PORT SERVICES

 

19:00 - 19:05 Closing

 

21:00 PARTY AND DINNER • By invitation - Speakers, sponsors and press

 

​SPONSORED BYWITH THE COLLABORATION OF

 

 

13th NOVEMBER

 

09:00 - 09:05 Intro

 

09:05 - 09:25 Presentation: THE SPANISH SCOPE

 • Alfredo Serrano, Director CLIA SPAIN

 

09:25 - 09:45 Presentation: MEDIA CHANNELS IN TOURISM

 • Claire Riches, Managing Director TRAVEL WAVES

 

09:45 - 11:15 Session 1: MEDIA IN THE CRUISE BUSINESS

 • Moderator: David Selby, Managing Director TRAVELYIELDS

 • Virginia López Valiente, Publisher and Editor CRUISESNEWS MEDIA GROUP

 • Jane Archer, Freelance journalist

 • Tony Peisley, Director A.R.PEISLEY CRUISE ANALYSTS INTERNATIONAL LTD

 • Susan Parker, Freelance journalist

 • Alan Lam, Maritime correspondent CRUISE BUSINESS REVIEW

 • Neal Baldwin, PR Manager MSC CRUISES UK

 

11:15 - 11:45 Coffee break

 

​SPONSORED BY

 

 

11:45 - 12:15 Presentation: CRUISE PASSENGER PROFILES

 • Bob Dixon, General Manager EMEA sales CUNARD AND P&O CRUISES

 

12:15 - 13:45 Session 2: HOW TO REACH THE MARKET & CONSUMER: CRUISE LINE AND TRAVEL AGENT APROACH

 • Moderator: Eugenio de Quesada, President GRUPO NEXO

 • Rosa Paramio, Director TOURMUNDIAL - VIAJES EL CORTE INGLÉS

 • Rafael Montoro, General Manager NAUTALIA

 • Emiliano González, General Manager MSC CRUCEROS

 • Belén Wangüemert, General Manager Spain & France ROYAL CARIBBEAN, CELEBRITY CRUISES & AZAMARA CLUB CRUISES

 • Sonia Prieto, General Manager Spain & Portugal PULLMANTUR

 • Maria Jesús García,VP Sales Spain & Portugal COSTA CRUCEROS

 • Sonia López, Senior Mgr Business Development Spain & Portugal NORWEGIAN CRUISE LINE

 

13:45 - 14:00 Closing speech

 • José Llorca Ortega, President SPANISH STATE PORTS AGENCY

Edif. Alba - C/ Rosa de Lima, 1

28290 Las Matas - Madrid (Spain)

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