27 & 28
November 2019
MADRID
SPONSORSHIP
REGISTRATION
& FEES
VENUE &
ACCOMM.
PROGRAMME
SPEAKERS
Conference & social programme
This programme is subject to changes and amendments
26th NOVEMBER
19.00 Speakers and Sponsors Meet & Greet Reception (By invitation)
Sponsored by Port de Barcelona
20.15 CLIA Spain Annual Dinner 2019 (Hotel Wellington - By invitation)
27th NOVEMBER
08.00-8.45 REGISTRATION AND BADGES
09.00-9.30 INAUGURATION OF THE INTERNATIONAL CRUISE SUMMIT 2019
09.30-09.40 INTRODUCTION
Virginia López Valiente, CEO CRUISES NEWS MEDIA GROUP
David Selby, Managing Director TRAVELYIELDS LTD (Director of the Conference)
09.40-10.00 Presentation: CROSS CULTURAL COMMUNICATION IN A GLOBALISED WORLD
Sam Gratton, CEO GRATTON COMMUNICATIONS
10.00-11.20 Session 1: INDUSTRY TRANSFORMATION
Today, the global cruise industry continues to be successful through the expansion of source markets and a highly buoyant new-building programme driving increased innovation across all sectors. However, challenges exist on the environmental and political landscape, not to mention the changes in distribution following the demise of Thomas Cook. What are the latest successes and how do we sustain smooth sailing into the future?
Moderator: Olga Piqueras, Managing Director INTERCRUISES SHORESIDE AND PORT SERVICES
Richard J. Vogel, CEO & President PULLMANTUR CRUISES
Massimo Brancaleoni, Senior Vice President Global Sales COSTA CRUISES
Kevin Bubolz, Managing Director Europe NORWEGIAN CRUISE LINE
Chris Hackney, Managing Director MARELLA CRUISES
Tony Roberts, Vice President UK & Europe PRINCESS CRUISES
Achille Staiano, Vice President Global Sales MSC CRUISES
11.20-11.30 KEYNOTE SPEECH
Marta Blanco, President CEOE INTERNATIONAL and President of CEOE TOURISM, CULTURE and SPORT
CEOE - Confederation of Employers and Industries of Spain
11.30-12.00 COFFEE BREAK
Sponsored by Intercruises Shoreside & Port Services
12.00-12.30 ICS TALKS
Emre Sayin, CEO GLOBAL PORTS HOLDING
12.30-12.50 Presentation: MEASURING "QUALITY" ACROSS DIFFERENT TYPES OF SHIP
Douglas Ward, Author BERLITZ CRUISING AND CRUISE SHIPS, and BERLITZ RIVER CRUISING IN EUROPE AND THE USA
12.50 -13.00 Presentation: SILVERSEA'S S.A.L.T PROGRAMME
Barbara Muckermann, Chief Marketing Officer SILVERSEA CRUISES
13.00-14.00 Session 2: FOOD GLORIOUS FOOD
More and more cruise lines are using Gastronomy as a marketing concept. How successful has this been, how has experience for guests improved and how can local suppliers play a part in enhancing guest experience at destinations.
Moderator: Adam Coulter, Managing Editor CRUISE CRITIC UK
Barbara Muckermann, Chief Marketing Officer SILVERSEA CRUISES
Patricia Palacios, Under-Secretary of Markets, Investments and International Relations MINISTRY OF TOURISM OF ECUADOR
Helen Beck, Vice President, International Sales and Marketing CRYSTAL CRUISES
Benny Weidacher, Vice President Ship Operations PULLMANTUR CRUISES
Janette Petty de Reddel, Shorex Manager Italy & France MEDOV
14.00-15.15 NETWORKING LUNCH
15.15-15.45 EXECUTIVE ON EXECUTIVE
Tine Nathalie Oelmann, Director Destination Management & Operations TUI CRUISES
Jacqui Nobile, Senior Destination Services Operations Manager MARELLA CRUISES - TUI GROUP
15.45-16.00 MASTER ICS - ROUND OF QUESTIONS
David Selby, Director of the Conference
16.00-16.15 Presentation: FROM HISTORY TO INNOVATION IN CRUISE SHIP DESIGN
Carlos Reyes, Managing Partner TOMAS TILLBERG DESIGN
16.15-16.30 Presentation: NEW CRUISE COMPANY IN BUSINESS - BLUE WORLD VOYAGES
Gene Meehan, Chairman BLUE WORLD VOYAGES
Fredy Dellis, CEO BLUE WORLD VOYAGES
16.30-17.30 Session 3: FROM CONCEPT TO CHRISTENING - BRINGING A SHIP TO THE MARKET
Sponsored by Port of Vigo
Creating a cruise ship is a complicated business with many stakeholders having to work together to extremely tight deadlines. What are the key challenges and how do we continue to bring relevant new features and facilities that influence guests’ cruise purchase decision?
Moderator: Tomas Matesanz, Chief Communication Officer & Senior Advisor CRUISES NEWS MEDIA GROUP
Carlos Reyes, Managing Partner TOMAS TILLBERG DESIGN
Douglas Ward, Author BERLITZ CRUISING AND CRUISE SHIPS, and BERLITZ RIVER CRUISING IN EUROPE AND THE USA
Arnaud Le-Joncour, Commercial & Marketing Director CHANTIERS DE L´ATLANTIQUE
Trevor Young, Vice President New Buildings MSC CRUISES
Gene Meehan, CEO BLUE WORLD VOYAGES
17.30 CLOSING OF THE 1ST DAY
20.00-21.30 PARTY AND DINNER (By invitation) - Exclusively for speakers, sponsors and media
Sponsored by Verlio Shipping
28th NOVEMBER
09.00-09.02 Intro
David Selby, Director of the Conference
09.02-09.15 Presentation: THE BUSINESS CYCLE IN THE CRUISE INDUSTRY
Prof. Alexis Papathanassis, Chairman of the CRUISE RESEARCH SOCIETY and Co-Director of the INSTITUTE FOR MARITIME TOURISM, BREMERHAVEN UNIVERSITY OF APPLIED SCIENCES
09.15-09.30 Presentation: MONITORING THE TOURIST FLOWS IN A CITY
Ignacio Barrios, CEO KIDO DYNAMICS
09.30-10.30 Session 4: DATA - THE NEW GOLD!
Data driven cruise lines race to gain advances over their competitors by using insights for more targeted marketing, yield and revenue management, and personalization. Similarly, connectivity at sea is becoming more cost effective and allowing the transfer of a much higher volume of data between ship and shore. How far can technology shape the cruise industry of the future?
Moderator: Ian Richardson, CEO and Co-Founder THEICEWAY
Esther Arnalte, IT Manager INTERCRUISES SHORESIDE & PORT SERVICES
Clare Ward, Director of Product and Customer Services FRED OLSEN CRUISE LINE
Tony Roberts, Vice President UK & Europe PRINCESS CRUISES
Luca Pronzati, Chief Business Innovation Officer MSC CRUISES
Adam Sharp, Head of Business Development EMEA ROYAL CARIBBEAN CRUISES
10.30-10.45 Presentation: An Analysis of the new-build order book and the assessment of the impact for destinations
David Selby, Managing Director TRAVELYIELDS LTD.
10.45-11.50 Session 5: OVERCOMING THE LATEST CHALLENGES IN PORTS AND DESTINATIONS
Sponsored by MEDCRUISE
The industry has recently faced a number of challenges in ports and destinations, ranging from increasing tourist taxes, congestion, over-tourism, and emissions to name but a few. Our final session brings together a top panel of cruise operations specialists to tell of their experiences and to discuss solutions going forward.
Moderator: Carla Salvadó, Director of Cruise Marketing GLOBAL PORTS HOLDING
Maite Casas, Senior Manager Port Operations & Ground Handling PULLMANTUR CRUISES
Spyros Almperty, Senior Director Port Operations SILVERSEA CRUISES
Mar Pérez, Director of Cruise BARCELONA PORT
Alessandro Carollo, Director Port Services ROYAL CARIBBEAN CRUISES LTD.
Sander Groothuis, Director Port Operations CARNIVAL UK (P&O AND CUNARD)
Dick de Graaff, Director PASSENGER TERMINAL AMSTERDAM
11.50-12.20 “UNDER THE SPOTLIGHT” WITH OUR GUEST OF HONOUR
Wybcke Meier, CEO TUI CRUISES
In discussion with Virginia López Valiente, CEO CRUISES NEWS MEDIA GROUP
12.20-12.30 MASTER ICS - WINNER ANNOUNCEMENT
Virginia López Valiente, CEO CRUISES NEWS MEDIA GROUP
David Selby, Director of the Conference
Tomas Matesanz, Chief Communication Officer & Senior Advisor CRUISES NEWS MEDIA GROUP
12.30 PULLMANTUR NETWORKING BRUNCH
Sponsored by Pullmantur Cruceros
13.30 CLOSING
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