CEO International Cruise Summit • Cruises News Media Group
Director General of Tourism Madrid Regional Government Graduate in Tourism and Business Management from ESERP Business School- Staffordshire University and Master's Degree in Tourism Management from the Universidad Pontificia Comillas de Madrid (ICADE). He has developed his professional career in some of the main multinational corporations in professional services on an international scale in the field of consultancy. He has extensive experience in the development of strategic, organisational and market intelligence consultancy projects for companies and public administrations in the tourism sector. His areas of expertise include the strategic planning of companies and institutions of different kinds and tourist destinations; the design of commercial and tourism marketing strategies; the conceptualisation of tourism products and services; the development of market, product, trend and impact studies; the preparation of public positioning reports; advice on sustainability; the improvement of the competitiveness and operational efficiency of companies and organisations; as well as innovation and entrepreneurship - mentor in incubators and startup accelerators -. Since 15 July 2021 he is Director General of Tourism of the Community of Madrid.
