Vitor Alves is a cruise executive with over two decades of experience leading guest experience, hotel operations, and product development at sea.

In his current role as Executive Director of Guest Experiences & Product Development at AROYA Cruises, he oversees onboard operations, revenue strategy, and the creation of elevated guest touchpoints that reflect the brand’s unique Arabian soul.
His career in the cruise industry began at the grassroots level, and steadily progressed through shipboard leadership roles, newbuild initiatives, and senior corporate positions with renowned brands including Seabourn, Scenic, and Explora Journeys. Over the years, he has played a pivotal role in the successful launch of multiple vessels, overseen multimillion-dollar budgets, and cultivated high-performing, multicultural teams that consistently deliver exceptional guest experiences and strong commercial outcomes.