Jessica is the Managing Director of Peel X, an immersive digital storytelling agency based in the UK.
Peel X has worked with partners across the tourism, leisure and cultural sectors for over a decade, delivering pioneering solutions that utilise the latest innovations in technology to bring destinations to life. Alongside her creative team of writers, designers, developers and animators, Jessica has developed several Augmented Reality trail apps, with interactive multi-media content, for cultural tourism destinations worldwide. She will be sharing her knowledge of best practice when it comes to how the industry could take advantage of the opportunities mobile apps present for the Cruise sector, particularly as a tool to engage new audiences.